With integrity at a crossroads, what does it really take to serve?
In a world where fame gets anyone literally anywhere, the increase of actors, social media stars, and controversial personalities gunning for government positions has become quite the alarming sight.
On October 1st, the Commission on Elections (COMELEC) launched the week-long period for the filing of Certificates of Candidacy (COC) for the upcoming May 2025 elections, offering more than 18,000 positions. Among those who have declared their election bid are individuals from showbiz, social media, and questionable corners of the world.
Their motto: “Gusto ko lang makatulong.”
It’s no secret that the Philippines’ political landscape has turned into a circus, with monkeys constantly being appointed despite their checkered legacies.
This trend has deep roots, with historical figures like Ferdinand Marcos setting a precedent that reverberates through the decades. Even with the countless skeletons in his closet, Marcos’ charismatic speeches and grand promises resonated with many Filipinos, allowing him to cultivate a loyal following.
Come a couple of years later, the country continues to produce a slew of officials who thrive on charisma rather than competence. With the likes of Rodrigo Duterte, and movie stars Lito Lapid, Bong Revilla, and Robin Padilla— it seems like the Philippines have become allergic to good governance, throwing whatever’s left of the Filipinos’ hopes for a better future in the dirt.
As of today, the circus is in full display.
Rosemarie “Rosmar” Tan-Pamulaklakin, a TikTok and Instagram influencer, filed a certificate of candidacy as a councilor in First District, Manila. Rosmar is also a Filipino vlogger, entrepreneur, and CEO of the skincare brand Rosmar International.
Simultaneously, food vlogger Deo Balbuena, more popularly known as “Diwata,” filed the COC for Vendors Partylist. Diwata rose to popularity for his comedic content and unique take on the popular Filipino dish pares.
Entertaining as they may be, these personalities often lack expertise and proper qualifications, only relying on their celebrity status or notoriety to amass followers. The common belief seems to be they will just “learn along the way,” but politics is not a casual game or a simple trial-and-error process.
Decisions made in government affect our daily lives. The people need leaders who can lead and understand the intricacies of true governance.
Still, the heaviest concern arises when voters, seduced by the appeal of public figures, ignore the impending consequences.
As we head into the 2025 elections, it’s crucial to remember that leadership is not a popularity contest. The future of our societies depends on thoughtful, well-informed decision-makers—not those who we idolize or simply recognize, and especially not those with backgrounds that are redder than any red flag.
It takes integrity to serve. Ultimately, it takes more than stars and scandals to afford a seat in power.
