As some say, intention creates the reality we want to see. At this point, how true are we to our own intentions?
To the LGBTQ+ community, the month of June calls for the much-awaited Pride Month- it’s when tons of people use the rainbow flag to represent the diverse community of different groups, genders and identities. This is widely celebrated worldwide and is the talk of the town every mid-year.
While scrolling on the internet , I remember seeing sports apparel, game and magazine companies putting up campaigns, gimmicks and headline covers in line with Pride Month. I’ve also seen influencers use their platforms to support the community while promoting brands, highlighting their advocacy in the road to fight for equality. Truth be told, equality has always been cruel and selfish.
In some ways, people see this as an opportunity to convey their messages of support, opening up discussions that greatly affect the society’s mindset about the community. Unsurprisingly, this also pave way for opportunists to create ideas of making money out of Pride month.
With these various empowerment rallies, advertisements, interviews or even appearances, I came to wonder how genuine these companies are to their intentions- whether they mean their support by raising funds for the sake of helping the ones who are in need or merely just wanted to bring cash to their own wallet and raise funds for themselves.
Are the people behind these companies who dress themselves as life-changing individuals actually driven by their wants of wealth or just their humane self- simply wanting to become a medium for the message to reach to the other side of the world?
Whatever the answer is, we are all aware that this should not be the case for schemes. Let us all be human for once and actually stop living in the facade of the golden heart, when in fact the our intentions are pure stones. Making use of this of this event would be a shame to those brands.
When I saw these marketing stints myself, I have always felt that they have been wanting to make profit out of it. But even though it seems to be messed up, these campaigns have given hope and encouragement to some.
The little glimmer of hope that there are still people who want to show their love and support to the rainbow community that our society has been selfish with.
It all comes down to Johnny Hunt’s quote, “Influence is about being genuine.”